Download A Simple Path to Sustainability: Green Business Strategies by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, PDF

By Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell

ISBN-10: 0313382697

ISBN-13: 9780313382697

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<i>A uncomplicated route to Sustainability: eco-friendly company options for Small and Medium-Sized BusinesseS&Lt;/i> is designed in particular to aid smaller companies proportion within the merits that movement from sustainability. outfitted round case histories showcasing 12 small to medium-size businesses (SMEs) that experience impressive files of sustainability, this distinct, hands-on advisor can help readers pick out and improve sustainability recommendations and adopt the selling and administration tasks priceless for success.

The experiences accumulated right here element each one company's trip from preliminary suggestion via construction a brand new tradition, enticing stakeholders, gaining aggressive virtue, and making plans for the longer term. each one research additionally covers the demanding situations encountered, successes and screw ups, and classes discovered. instances are based round exact subject matters, together with a marketing/public kin viewpoint, a possibility administration standpoint, an organizational tradition viewpoint, and a brand new product improvement standpoint. Taken as an entire, those tales do greater than tell. they're going to encourage managers to turn into eco-friendly marketers, project sustainable recommendations that may achieve extraordinary benefits.

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Extra resources for A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses

Example text

Measurements do not have to be complex, but they should be honest and strive to measure accurately the impact of initiatives and the financial return (if any) and intangible benefits that will be received from the initiative. The initiative should be consistent and integrated with a firm’s overall mission and strategies. Internally, these metrics serve as benchmarks for future improvements and help the organization’s managers see where the firm has been to help determine its best strategies for the future.

A humbling sense of the natural grandeur serves to further legitimize the mission and purpose behind Kent’s ambitious business proposal. In three months’ time, Kent will have secured grants to write a business plan and develop the first catalog for the company he and Steve will call Eco-Products, Inc. For three years, the business will slowly grow out of Kent’s garage and into expanded facilities and warehouses. Within 15 years, Eco-Products will greatly expand its market share by investing in the manufacture of compostable plastic products derived from corn and sugarcane, a venture that will propel the company to reach sales figures as high as $40 million in a year.

LCA practices also do not identify or measure the social impacts of a product. A business can conduct an LCA on its products in one of three ways: it can create its own process and measurements based on in-house experts, it can use a consultancy that assesses products based on ISO 14000 standards, or it can use an outside group that has created its own standards and measurement methods. Each option carries certain advantages and drawbacks. Self-assessment is the most independent method that does not necessarily have to conform to ISO standards.

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