By Dominic Strinati
An advent to Theories of pop culture is widely known as an immensely priceless textbook for college students taking classes within the significant theories of pop culture. Strinati offers a serious overview of the ways that those theories have attempted to appreciate and overview pop culture in glossy societies. one of the theories and concepts the publication introduces are: mann tradition, the Frankfurt institution and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This new version presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.
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Additional info for An Introduction to Theories of Popular Culture, 2nd Edition
Here the function of the ‘conscious minority’ is, first, to constitute an elite avant-garde which will substantiate and disseminate its interpretation of the rise of mass culture, and warn the population about, and try to reverse, the decline of serious culture; and, second, to regain its position of authority in education, and hence its position of authority as the ultimate arbiter of cultural and artistic taste and values. ). This minority may be the only hope Leavis holds out for the future, but she does not share MacDonald’s ambiguity about the influence that an intellectual avant-garde MASS CULTURE 19 can exercise.
The second is that mass culture has positively harmful effects on its audiences, making them passive, enervated, vulnerable and thus open to manipulation and exploitation. The third point is that bad mass culture drives out good culture, both folk culture and art. ; and what enables some people to pass judgement on the tastes of others? Taste and style are socially and culturally determined. It is the power to decide upon the definitions of 38 MASS CULTURE taste and style which circulate within societies which is important, rather than the remote possibility of finding universal and objective reasons for validating aesthetic judgements.
An elitist position assumes that popular or mass culture can only be understood and interpreted properly from the vantage point of the aesthetics and ‘taste’ of cultural and intellectual elites, that is high culture or ‘high’ theory. This is a problem because the principles or values which underlie this position are either taken for granted or remain unexamined. Elite values and 36 MASS CULTURE aesthetics are assumed to be valid and authoritative and therefore capable of assessing other types of culture, without any questions being raised about these assumptions and their ability to pass cultural judgements.